The Evolution of Designer Toys: Why POP MART is Winning Hearts
If you have ever walked past a POP MART store in Pavilion KL or Mid Valley and found yourself drawn to rows of tiny mystery boxes, you are not alone. What began as a niche hobby has evolved into a global lifestyle movement. POP MART has transformed designer toys from underground art into a pop culture phenomenon, capturing everyone from Gen Z creatives to serious art collectors.
In 2026, the craze has only intensified with the arrival of cozy new aesthetics like "Twinkle Twinkle" and the viral resurgence of quirky "background characters" from beloved cartoons. Whether you’re a seasoned "chase" hunter or a newcomer, this updated guide covers the essential IPs you need to know.
What is POP MART?
POP MART is a global designer toy brand that originated in China in 2010 and has since become a cultural phenomenon among art and toy collectors worldwide. Renowned for its unique blend of art, storytelling, and collectible culture, POP MART transforms ordinary toys into limited-edition art collectibles designed by artists from across the globe. Each figure is not only a miniature work of art but also a vessel for emotion, imagination, and personality.
A defining feature of POP MART is its blind box toy culture. Every blind box contains a single random figure from a themed collection, meaning collectors never know what they will receive until they open it. This element of surprise makes unboxing a thrilling experience, turning each figure into a personal discovery and adding an addictive charm to the hobby.
POP MART’s international expansion has introduced its designer toys to markets across Asia, Europe, and North America. In Malaysia, POP MART has quickly captured the attention of Gen Z and young collectors, with stores and vending machines located in major shopping malls like Pavilion Kuala Lumpur and Sunway Pyramid, as well as online through Shopee Malaysia and Lazada. Social media platforms, particularly TikTok and Instagram, have amplified the craze, with unboxing videos and collector showcases helping to fuel POP MART’s growing popularity.
Through its combination of artistic innovation, emotional storytelling, and engaging blind box experiences, POP MART has become more than just a toy brand,, it is a global lifestyle and collector movement that continues to captivate fans in Malaysia and beyond.
Why is POP MART So Popular in Malaysia?
1. Pop Culture Appeal and Artistic Design
POP MART stands at the intersection of art, fashion, and storytelling. Each character has a distinct personality, aesthetic, and emotional meaning, appealing to fans who see art toys as a reflection of their identity. Unlike mass-produced toys, POP MART figures are designed by artists, giving them cultural depth and collectible value.
2. Affordable Collectibles with Luxury Appeal
While high-end art figures can cost hundreds of dollars, POP MART offers affordability without compromising design quality. A typical blind box in Malaysia costs between RM40 and RM70, making it possible for collectors to own limited-edition art at an accessible price.
3. The Unboxing Experience
The thrill of opening a blind box is part of what makes POP MART so addictive. Whether you score a common figure or the rare hidden edition, the joy of discovery is unmatched. Social media has amplified this excitement, with Malaysian collectors regularly posting their unboxing videos and showcasing elaborate toy shelves.
4. Community and Connection
POP MART’s community extends far beyond the store. Fans connect through online groups, Carousell trading forums, and local pop-up events. The shared excitement over completing a collection or finding a rare “chase” figure creates bonds among collectors across Malaysia.
Top 15 POP MART IP Characters You Should Know
POP MART’s lineup features dozens of signature IPs, but these twelve stand out as the most loved, collectible, and instantly recognizable worldwide.
1. MOLLY: The Uncrowned Queen
Arguably the most iconic POP MART character, Molly has been captivating collectors for over 15 years. Created by Hong Kong artist Kenny Wong, she first debuted in 2006 and has since become the flagship figure of the POP MART universe.
Molly is instantly recognizable by her round, expressive eyes and signature pouty lips, which perfectly capture a mix of curiosity, sass, and confidence. Her charm lies in her versatility: each series reinvents her in imaginative worlds, from a whimsical painter to a cosmic astronaut, or even a zodiac-themed goddess, allowing collectors to explore different facets of her personality.
Molly is also well-known for collaborations with major brands and fashion designers, as well as limited-edition drops that often sell out quickly. For many Malaysian collectors, Molly serves as the perfect entry point into the world of POP MART, offering a combination of aesthetic appeal, playful storytelling, and the thrill of collecting rare figures.
2. SKULLPANDA: The Edgy Visionary
Trendy, edgy, and effortlessly cool, Skullpanda represents the darker, avant-garde side of POP MART’s universe. Created by Chinese artist Xiong Miao, Skullpanda embodies the idea of “cosmic symbiosis”, a mysterious being capable of traversing time and space, making her a symbol of freedom and exploration.
Her signature skull-shaped helmet, paired with futuristic, streetwear-inspired outfits, gives Skullpanda a rebellious edge that resonates with young adult collectors seeking bold, unconventional designs. Often blending cyberpunk aesthetics with high-fashion details, she sits at the intersection of art, fashion, and collectible culture.
Popular series like Skullpanda: City of Night and Dark Maid remain high-value collectibles, frequently selling out in blind boxes worldwide. For Malaysian fans, Skullpanda offers a striking contrast to POP MART’s more whimsical characters, appealing to those who prefer fashion-forward, statement-making pieces for their collection.
3. DIMOO: The Bubbly Dreamland Explorer
Evoking child-like innocence and the wonder of dreams, Dimoo is one of POP MART’s most beloved characters. Created by Chinese artist Ayan Deng, Dimoo is a shy little boy who explores fantastical worlds filled with clouds, stars, and whimsical adventures, making him a symbol of curiosity and imagination.
Dimoo’s cotton-candy-like hair and large, expressive eyes give him an instantly recognizable charm. Each series, from Dimoo World to Traveling Dimoo, invites collectors to dive into magical, nostalgic scenarios that blend dreams, nature, and adventure.
Among Malaysian collectors, Dimoo is especially cherished for its comforting aesthetic, often finding a place on desks or shelves as a mini companion to brighten study sessions or workspaces. As one of the most popular blind box IPs, Dimoo consistently delights fans with every unboxing, keeping collectors eagerly coming back for the next whimsical journey.
4. PUCKY: The Spiritual Elf
PUCKY, created by Hong Kong artist Pucky, is a whimsical elf-like character that gracefully bridges the worlds of reality and dreams. With her imaginative and colorful design, Pucky travels across starry universes, bringing tales of love, innocence, and hope to collectors everywhere.
Each collection, such as Pucky Sleeping Babies, Pucky Balloon Babies, and Pucky Space Babies, blends soft pastel palettes with magical symbolism, often reflecting the moods of seasons and emotions. These themes make Pucky not only visually appealing but also emotionally resonant, inviting fans to immerse themselves in her fantasy worlds.
Across Asia, including Malaysia, Pucky has won hearts for her gentle charm and story-driven design, making her a favorite among collectors who treasure both beauty and narrative in their blind box experiences.
5. THE MONSTERS (LABUBU and Friends)
The Monsters, created by Hong Kong artist Kasing Lung, is a playful and spooky collection of quirky forest creatures inspired by European folklore. Among them, Labubu stands out as a cute yet mischievous icon, beloved by collectors worldwide.
Labubu’s design with pointy ears, sharp teeth, and a wide grin, perfectly balances creepy and adorable, making it a standout in POP MART’s lineup. While mischievous in appearance, Labubu embodies curiosity, kindness, and playful energy, which resonates strongly with fans.
Collections like Labubu Fairy Tale Series and Labubu Circus are highly sought-after, particularly around Halloween, when their whimsical and slightly spooky aesthetic captures the season’s festive spirit. These limited-edition releases often sell out quickly, highlighting the character’s enduring popularity among blind box collectors.
6. HIRONO: The Brooding Emotional Soul
Created by Chinese artist Lang, Hirono is a character that embodies emotional storytelling through minimal design, offering collectors a glimpse into loneliness, love, and healing. The name “Hirono” is inspired by Lang’s own child, reflecting innocence, imperfection, and resilience.
Hirono’s design features melancholic expressions, dark circles under the eyes, and intentionally imperfect sculpting, giving the figure a raw and relatable depth. Unlike typical toys, Hirono serves as a mirror of human emotion, resonating deeply with collectors who seek meaning and narrative in their displays.
With its understated yet profound aesthetic, Hirono appeals to fans who appreciate artistic minimalism and the quiet power of emotional storytelling, making it one of POP MART’s most contemplative and cherished IPs.
7. CRYBABY: The Courage of Tears and Adorable Spirit
CRYBABY, designed by Thai artist Molly (Mod-Nisa Srikamdee), is a POP MART figure known for its melancholic aesthetic and heartfelt storytelling. This character transforms tears into a symbol of strength and emotional depth, inspired by the artist’s personal experiences with loss and grief.
With chubby cheeks, large teary eyes, and tiny freckles, Crybaby captures raw human emotion in a delicate, approachable form. Its soft pastel tones and poetic expressions evoke introspection, resonating with collectors who value art that explores vulnerability and sensitivity.
Through Crybaby, POP MART conveys a simple yet profound message: expressing sadness is not weakness, it is the courage to feel deeply. This emotional resonance has made Crybaby a standout IP for collectors who seek meaningful, narrative-driven figures.
8. LABUBU: The Global Super-Icon that is Popular
Labubu, the mischievous and fun-loving forest creature from The Monsters universe, has grown into one of POP MART’s most sought-after figures. Its quirky design, pointy ears, and cheeky grin make it instantly recognizable and irresistibly charming for collectors worldwide.
Each series, whether Labubu Snow, Labubu Circus, or Labubu Space, adds a new layer to its personality, showcasing the figure’s playful versatility and unique sculpting. Labubu’s appeal lies not just in its cute yet slightly spooky aesthetic but also in the sense of adventure and mischief it embodies.
Due to its high demand and limited releases, certain Labubu editions often resell for several times their original price, cementing its status as a must-have for serious collectors. For fans in Malaysia and beyond, Labubu represents the perfect blend of artistic creativity, collectibility, and whimsical fun.
9. DUCKOO: The Relatable Everyman
Duckoo may look like a simple duck at first glance, but this POP MART figure surprises collectors with its human-like emotions and expressive personality. Sometimes cheerful, sometimes exhausted, Duckoo captures the ups and downs of daily life, making it highly relatable to fans of all ages.
Designed by the PDC (Pop Design Center) team, Duckoo resonates particularly well with office workers and students in Malaysia, who often see themselves reflected in its moods and whimsical expressions. Its minimalist, pastel-colored design and rounded form make it approachable for beginners, and a perfect starter figure for those new to POP MART’s blind box culture.
Duckoo’s charm lies in the combination of simplicity, humor, and relatability, creating a comforting and collectible figure that fits seamlessly into any display or desk setup.
10. YUKI: The Silent Listener
Yuki is a winter-inspired, gentle, and elegant character in the POP MART lineup, designed by artist Lang. Her serene presence and delicate snow-themed outfits exude a sense of tranquility and softness, making her a favorite among collectors who appreciate minimalist yet emotionally rich figures.
With her white and pale-blue palette, Yuki embodies purity and calm, offering a soothing contrast to POP MART’s more vibrant or mischievous characters. Many collectors enjoy displaying Yuki alongside Hirono, as both figures share the same creator and reflect subtle emotional storytelling, adding depth and cohesion to any collection.
Whether featured in limited winter releases or regular collections, Yuki’s elegance and understated charm continue to captivate fans globally, including Malaysia’s growing community of art toy enthusiasts.
11. SWEET BEAN: The Inner Child with Red Nose and Chubby Cheeks
Sweet Bean is the embodiment of childlike innocence and comfort, created by POP MART’s in-house designer Xue Chen from the Pop Design Center. This gender-neutral baby-like character brings a playful, heartwarming vibe to any collection.
Often depicted wearing a diaper, holding tiny snacks, or engaging in everyday activities like grocery shopping or gaming, Sweet Bean reminds collectors of their inner child, the part of us that finds joy in simple, small pleasures. Its soft pastel colors and chubby, rounded design make Sweet Bean immediately lovable and approachable.
Ideal for new collectors and younger fans, Sweet Bean is both a starter-friendly figure and a comforting addition to any POP MART display. Its approachable charm and playful aesthetic continue to captivate collectors in Malaysia and across the globe.
12. AZURA: The Warrior of Sensitivity
Azura embodies the futuristic elegance and warrior spirit of POP MART’s imaginative universe. This warrior-like character is designed with metallic tones, intricate armor, and dynamic poses, offering a bold contrast to the brand’s typically cute and whimsical figures.
Created for fans of sci-fi, fantasy, and adventure, Azura represents courage, individuality, and empowerment. Each release feels cinematic, showcasing meticulous sculpting and attention to detail, making her a standout piece for both toy collectors and art enthusiasts alike.
Her commanding presence and sleek, metallic aesthetic have quickly earned Azura a dedicated following, especially among collectors who enjoy dynamic, fantasy-inspired designs that push the boundaries of traditional designer toys.
13. PEACH RIOT: The Punk Fairy Rebellion [2026 Must-Have]
The Pop Mart Peach Riot Punk Fairy series is like tearing pages from a punk fashion zine and sprinkling them with pixie dust. It is a 2024 blind box collection featuring characters including Gigi, Frankie, and Poppy, who were being reimagined as edgy, ethereal forest fairies, designed by Libby Frame. The series merges punk aesthetic with woodland fairy fantasy, with figures showcasing fairy wings, glitter, and woodland accessories. It’s a full-on visual paradox: glitter meets grit. Peach Riot series is giving vibrant punk styles fused with whimsical fairy aesthetics. Think neon-haired sprites in combat boots.Unboxing these feels like an ASMR moment. The grit of the punk subculture paired with the delicate wings of a fairy creates instant shelf drama. Of course, it is best for Fairypunk fans and those who love characters with a bold, rebellious attitude.
14. TWINKLE TWINKLE: The Star of Optimism
Designed by Da Xin (China), Twinkle Twinkle is arguably the most popular character at the moment. This "child-like star person" represents warmth and hope, even in the darkest moments. The design of Twinkle Twinkles includes sparkling eyes, celestial details like moons and stars, and soft, whimsical color variations. Moreover, the philosophy of this series is embodying the idea of holding onto wonder. If you need a reminder to stay optimistic, this adorable star-inspired figure is the perfect desk companion. Here’s a small tip sharing for the consumer attracted by Twinkle Twinkle, Look for the Crush On You series on Shopee Mall for the most popular variations.
15. THE BIKINI BOTTOM BUDDIES: The Rise of the "Background Fish"
In a hilarious 2025-2026 trend, the "萬年背景魚" (eternal background fish) from SpongeBob SquarePants have officially taken center stage. The Bikini Bottom Buddies Whimsical Plush series focuses on the hilarious "ordinary" residents of the sea. Apparently, the Characters include the "Working Fish" (looking soul-dead from a 9-to-5), the "Flat Fish" (a gym-mat dwelling couch potato), and the "Dopey Fish" (dreaming of Krabby Patties). The reason they went viral might be that these figures resonate deeply with modern life. They represent the "everyday struggle" with a mischievous, plush twist. For the key chain lover out there, each plush comes with a ring attachment, making it a functional accessory for bags or keychains.
Limited Edition POP MART Figures to Look Out For
One of the most thrilling aspects of POP MART collecting is chasing limited edition releases. These exclusive figures, often part of special collaborations or hidden editions, quickly become collector gold the moment they drop.
Some of the most memorable limited releases include:
- Molly x Harry Potter Series – blending magic and iconic character design.
- Skullpanda Dark Maid Secret Edition – edgy, mysterious, and instantly coveted.
- Pucky x The Little Mermaid Series – whimsical and emotionally rich storytelling.
- Labubu Halloween Special – spooky yet cute, perfect for seasonal collectors.
These rare figures can sell out within minutes, fueling the excitement of the blind box culture. In Malaysia, collectors often line up at POP MART Pavilion KL flagship store or stay alert via POP MART Malaysia’s official Instagram to catch these drops before they vanish.
To ensure authenticity, always check for POP MART’s holographic sticker or QR verification code on the packaging. Counterfeit figures are unfortunately common online, so avoid purchasing from unofficial sellers or unverified platforms. Staying vigilant helps protect both your collection and your investment.
Where to Buy POP MART in Malaysia
POP MART collecting has never been easier for Malaysian fans. Official stores and vending machines can now be found in major shopping malls, including:
- Pavilion Kuala Lumpur – the flagship store for the latest releases and exclusive events.
- 1 Utama Shopping Centre – a favorite for weekend collectors.
- Sunway Pyramid – perfect for casual browsing and surprise finds.
- Mid Valley Megamall – convenient for city shoppers.
For online shopping, POP MART’s Shopee Mall and Lazada flagship store provide a safe and reliable way to purchase blind boxes, display cases, and collectibles, ideal for collectors who prefer shopping from home.
Blind box vending machines are also becoming increasingly popular across Malaysia. The process is simple and engaging: scan the QR code, complete your payment, and receive a mystery box directly from the machine. This instant, hands-on experience is part of the thrill of POP MART collecting, keeping fans coming back for more surprises and rare finds.
By purchasing through trusted retail partners, collectors can ensure authenticity, avoid counterfeit products, and enjoy the full excitement of POP MART’s blind box culture.
How Much Do POP MART Figures Cost in Malaysia?
POP MART collectibles are designed to be affordable yet high-quality, making them accessible to both new and seasoned collectors.
- Standard blind boxes: RM40–RM70 per box, perfect for casual collectors or first-timers.
- Deluxe editions or collaborations: RM100–RM180, often featuring premium sculpts, metallic finishes, or brand tie-ins.
- Hidden rare figures: These limited editions can fetch RM300–RM1,000 on resale platforms, depending on rarity and demand.
Each blind box contains one random figure, and most series include 12 main designs plus a hidden edition. Collectors who aim to complete entire sets often trade duplicates within the community, making POP MART collecting as much about social interaction as it is about the figures themselves.
By understanding the pricing tiers, Malaysian collectors can plan their purchases strategically, balancing everyday buys with investment-worthy limited releases.
Tips for Starting Your POP MART Collection
Starting a POP MART collection is exciting, fun, and full of surprises. Whether you’re a first-time collector or looking to expand your existing set, these tips will help you enjoy the hobby safely and effectively:
- Buy from Official Stores and Trusted Retailers
Always purchase blind boxes, display cases, and collectibles from POP MART stores, Shopee Mall, Lazada flagship stores, or authorized retailers. This ensures genuine products and avoids counterfeit figures that could spoil your collection. - Join Collector Communities
Online communities are invaluable for trading duplicates, learning about rare releases, and connecting with fellow enthusiasts. Check out Facebook groups like “POP MART Malaysia Collectors” or use platforms like Carousellfor safe peer-to-peer exchanges. - Display Your Collection with Care
Protect your figures from dust, sunlight, and accidental knocks by using acrylic display cases, storage boxes, or wall-mounted shelves. For a premium touch, LED-lit display boxes can give your collection a museum-like presentation. - Set a Budget
Blind boxes are addictive, and it’s easy to get carried away. Decide on a monthly or per-series spending limit to keep your hobby sustainable and fun. - Enjoy the Thrill of Discovery
The joy of collecting lies not only in owning rare figures but also in the stories, surprises, and connections each figure brings. From a common Molly to a rare Labubu, every piece adds a chapter to your collector journey.
Conclusion
POP MART is more than a brand , it is a movement celebrating creativity, emotion, and the art of surprise. From Molly’s timeless charm to Skullpanda’s futuristic flair, each character offers a unique expression of imagination and personality.
In Malaysia, POP MART’s growing community reflects a new kind of cultural appreciation: one that values playfulness, artistry, and storytelling. Whether you collect for fun, display, or nostalgia, there is a POP MART figure waiting to bring a little joy to your world.
So the next time you see that row of blind boxes at Pavilion KL or scroll past a Shopee flash sale, remember , your next favorite character might just be waiting inside that tiny, mysterious box.
Want to explore more about POP MART, collectibles, and creative lifestyle trends? For more lifestyle, product, and entertainment insights and content in Malaysia, check out Newtopedia for authentic reviews and tips to make smarter choices. Let’s make Newtopedia your ultimate guide to art, play, and everything in between.